Social media for startups
Creating a startup is fun but also hard work, in this introductory post we’re starting a conversation on how startups can make better use of social networks. We’ll start at the very beginning of the process & also show you how to get moving remember working with social should be fun, engaging and the result should be many industry & business insights.
The first step is to register your business on all of the social media networks with consistent names on all of the networks, this will make it easier for people to find you. If on Twitter you can register your name as CandleWaxInc and on Facebook you can’t get that name then consider changing the name so they’re consistent across both networks. Having different names can be confusing and also bad for SEO as well as your brand presence.
Find one social media handle that fits into your main social media handle (Generally speaking these would be Facebook, Twitter, Instagram, Snapchat and YouTube). Once you have the same name for all of them, you are ready for step 2.
2: Brand Guidelines, Profile & Cover Images
Now that your social media accounts have been registered they now need profile and cover images. The best way to start this is by creating brand guidelines, this will be a set of guidelines that will determine how your brand is perceived across not only the web but in any marketing material.
Once you have created the Brand Guidelines, create a profile image this is usually your logo and the cover image which should highlights your product services or shows your brand values. It is very important that all social media accounts have the same profile images and cover images, YouTube will the exception here but it will need to contain elements of the Brand Guidelines.
3: Creating Content
Now onto creating content, this is your bread and butter, you need a reason for your customers or potential customers to come back and interact with your brand.
What’s important here is that you have content that’s interesting and also that you also post regularly, as a starting point here are some guidelines on how often you should post on each network.
- Facebook: 1 to 2 times a day.
- Twitter: 6 to 9 times a day.
- Instagram: 2 to 3 times a week.
- Snapchat: 1 to 2 times a day.
- YouTube: 1 to 2 times a week.
You should post at the same times and these times should be catered to the community you’re building, if most of your community are online at 9am in the morning then you should have a post going out at that time.
Now that you have scheduled posts, it’s time to engage with your community. There is no point in posting content and then not engaging with your community, engagement is key when building a community. A few things to bear in mind are that you should respond to your community as quickly as possible & in a tone that reflects your brand if in doubt just be professional and courteous.
5: Gather insights & repeat
At this point you should have accounts across social media set up and and great content going out on them regularly, at this point you should gather all insights and use them for next round of Tweets or Facebook posts.