How to set up a Facebook page

by | Jun 14, 2017 | Social Media | 0 comments

Business these days are all moving to social media to advertise their selves and Facebook has one of the largest amount of users on a single platform in the world with 1.9 Billion monthly users. That is a lot, so many in fact that if all those users lived in a single country that it will be the largest country in the world by 400 million margin!! If you want to get connected to a lot of people easily and on the one platform, Facebook is the platform for you!

Who uses a Facebook Page?

Pages are for businesses, brands, organizations and public figures to share their stories and connect with people. Like profiles, Pages can be customized with stories, events and more. People who like or follow a Page can get updates in News Feed.

How to create a Facebook page

To create a page is quite simple, I have outlined below the main bullet points in creating a Facebook page.
  1. Go to facebook.com/pages/create
  2. Click to choose a Page category
  3. Select a more specific category from the drop-down menu and fill out the required information
  4. Click Get Started and follow the on-screen instructions

Customizing the Page

Once you have created the page, it will look quite bare with little to no images or content. If you have not already filled out the description of the page. I would recommend doing so now, as this will make the page have context and give people checking it out more info on what the page is about. You should also get your cover image and profile image up for the page, but make sure you follow the correct dimensions for the cover and profile images as it will make it tricky otherwise.

Profile Pictures

  • Desktop: 170x170
  • Mobile: 128x128

Cover Images

  • Desktop: 820x312
  • Mobile: 640x360

What do the two sizes mean? Everything will be cropped or scaled down but you should leave space around the edges for when it would be cropped out. Ideally, you want your logo to be the profile picture with either a Call to Action or Product on your cover image as this will be the first thing that users will see when they click onto your page.

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